Recently I announced that I had completed the process of becoming a B Corporation. While B Corporation has been around for nearly 8 years, it is still a relatively new idea. B Corporation is a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. I was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. I have evaluated how my practices impact our community, the environment, and my customers.
Today, there are over 1,300 Certified B Corps around the globe, including Patagonia Clothing, Ben and Jerry's Ice Cream, and New Belgium Brewing Company.
I am proud to join them in redefining success in business, so that one day everyone uses business as a force for good.